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About

I believe good design is more than just colour and layout, it should have purpose, meet core user needs and add value to an experience.

I'm a design specialist with more than 15 years industry experience in UX, UI & Service Design. I’ve worked with some fantastic high profile companies as well as being involved in large scale corporate projects.

My aim is to help clients realise their desired vision by producing highly professional, engaging and creative solutions.

Skills

I enjoy being involved in all aspects of the user centred design process, from running workshops, conducting research, to prototyping ideas, visualising stories and shaping service strategies.

Design

User centered

Putting users at the center of product design and development

Experience driven

Creating end-to-end cohesive touchpoints that meet user needs

Design led

Delivering designs that are both user friendly and visually stunning

Future thinking

Always looking beyond the limitations of current devices and technology

Delivery

Approach

Experience working in a multi-functional Agile team

Software

Adobe CC, Figma, Sketch, Marvel, Invision

Languages

HTML, SASS

Frameworks

Bootstrap

Clients

Here are some clients I've worked with, either directly or with an agency.

Experience

I'm currently working at Transport for London as Lead Product Designer. I've been here for almost 7 years and joined as one of the first digital designers supporting the team during the London 2012 Olympic Games.

I have led teams of designers to deliver multiple products — including a new design system for station displays and a hire interface for cycle docking stations.

2012 - Now

Lead Product Designer

Transport for London

  • Cycles dock interface redesign
  • Station displays redesign
  • Santander Cycles mobile app redesign
  • London Transport Museum workshop
  • TfL Intranet redesign
  • TfL site redesign
  • London 2012 Olympic Games support

2012

Senior Digital Designer

Black Sun

Imagineear

TVI Design

2011

Senior Digital Designer

Brand 42

Sponge Mobile

2010

Senior Digital Designer

Imagineear

Milk

2009

Senior Digital Designer

Haygarth

SJ Interact

Sponge Mobile

Stroke Association

TLC Marketing

TORQ Marketing

2008

Senior Digital Designer

Haygarth

Living Group

2005 - 2007

Head of Digital

TLC Marketing

Mid to Senior Digital Designer

TLC Marketing

Web Designer

Bernard Hodes Group

2004

Web Design Internship

Blue Water, USA

2003

Graphic Designer

Zenith CC

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