Digital Product Designer

Currently working as Design Lead at Transport for London.

Previously I worked for clients including Auto Trader, Gillette, Marks and Spencer, MoneyVista, HSBC, Morrisons, Rio Tinto, Sage, Samsung, Sony and Southwark council.

I’m a design specialist with more than 15 years industry experience in visual design, user interface (UI), user experience (UX) and front-end development.

My approach

I like to be hands on, from conducting user research to visualising ideas and developing prototypes.

I utilise all aspects of the user centred design process to deliver innovative cross-platform solutions.

I create design with purpose and turn complex problems into simple, compelling experiences.

I strongly believe good design is more than just colour and layout, it should have purpose, meet core user needs and add value to an experience.

Let’s talk

If you’re interested in working with me or would like more information about projects I’ve been involved in, please get in touch.

Rob Wayne