Product designer with 20+ years of experience owning and leading product design initiatives, turning strategy and insight into intuitive digital experiences that deliver measurable value.

I partner with product and engineering teams to turn insight into digital products that solve real problems and deliver tangible results.

From discovery to prototyping and delivery, my work is grounded in insight, aligned with business goals and focused on outcomes.

Approach

I work across every stage of product design, from discovery and research to prototyping, iteration and delivery. My focus is on clarity, cohesion, and delivering measurable value for both users and business.

Core Strengths

User Focused

Putting users at the center of product design and development to create meaningful experiences

End-to-End Design

Owning the full product lifecycle from discovery through to prototyping and delivery

Collaboration

Working closely with product, engineering, and stakeholders to ensure aligned, outcome-driven solutions

Impact Driven

Designing solutions that solve real problems and deliver measurable business and user value.

Clients

Here are some clients I've worked with, either directly or via an agency.

Experience

2025 - Now

Senior Product Designer

Cazoo

  • Acquisition & Brand Integration
  • Website Redesign & App Launch
  • Website-to-App Transition Support

After Motors acquired Cazoo, I chose to step down from my Head of Product Design & Research role and return to hands-on work, focusing on solving complex problems, creating intuitive experiences and delivering digital products that drive measurable business results.

2022 - 2025

Head of Product Design & Research

Motors

  • Team Leadership & Development
  • Design & Research Process Implementation
  • UX Advocacy & Evidence-Based Strategy
  • Motors Rebrand
  • Design System Development
  • Design Thinking Workshops

2019 - 2022

Lead Product Designer

Pollen

  • Pollen UI Redesign
  • Design System Development
  • Acquisition & Checkout Redesign

2012 - 2019

Lead Product Designer

Transport for London

  • Cycles Dock Interface Redesign
  • Station Displays Redesign
  • Santander Cycles App Redesign
  • London Transport Museum Workshop
  • TfL Intranet Redesign
  • TfL Web Redesign
  • London 2012 Olympic Games Support

2012

Senior Digital Designer

Black Sun

Imagineear

TVI Design

2011

Senior Digital Designer

Brand 42

Sponge Mobile

2010

Senior Digital Designer

Imagineear

Milk

2009

Senior Digital Designer

Haygarth

SJ Interact

Sponge Mobile

Stroke Association

TLC Marketing

TORQ Marketing

2008

Senior Digital Designer

Haygarth

Living Group

2005 - 2007

Head of Digital

TLC Marketing

Mid to Senior Digital Designer

TLC Marketing

Web Designer

Bernard Hodes Group

2004

Web Design Internship

Blue Water, USA

2003

Graphic Designer

Zenith CC

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